Smith what if you could save up to 25 on your computer purchases. Instead the letter begins with a generic introduction such as dear sir or dear madam.
The third in a series of direct mail sales letters written for a printer mailing shop owner.
Direct mail letter sample. Sample sales and prospecting letters we ve created for clients we created this very successful direct mail letter series for a client who owns a printing and mailing house. The following letter is the first in a series of sales letters we created for a client. Response to this entire series was excellent and the letter series became his signature mailing piece and was mailed for years.
Sample cover letter direct mail. The bright saving computer credit card by abc bank saves on your computer purchases. Usage standard cover letter protocol.
Below are 5 direct mail letter examples. These layouts give superb examples of how you can structure such a letter and consist of sample material to work as an overview to design. Here are 47 creative direct mail examples to inspire your next marketing campaign.
Create your letter as the body of the e mail as well as include a salutation utilize the receiver s real name if you recognize it as well as a common closing. Postcards brochures newsletters and many more however nothing is more powerful in generating action than a well written and designed direct mail letter any savvy marketer knows that a direct mail package containing a letter will usually produce a higher response therefore results in a greater return on investment roi than a package without a. It was so successful he asked us to write a few more letters for him.
557 park avenue lane texas 123 123 111 123 456. Dobkin wrote it when his client purchased a new piece of personalization equipment. 5 direct mail letter examples.
The shock and empathy used in this example is a questionable strategy but consider using an emotional hook fear guilt jealousy greed etc to get the audience s attention and keep them engaged. Sending direct mail letters for marketing is useful in many different ways and will lead you towards success. March 20 th 2015.
Direct mail sales letter template this was my first of three winning direct mail sales letters for playboy it won a gold folio award. Direct mail sales letter template. Direct mail piece can utilize many forms.
Sample of direct mail sales letter. If you are using a generic introduction do try to personalize as much as possible with greetings such as dear boston resident or dear. Sales letter sales letters are one of the most effective direct mail formats to send to your mailing lists.
Firstly mercedes cleverly use the flap of the envelope to demonstrate the convertible to stand out in the mail. Marketing letters are handy for the ones who want to promote their products and services. Sincerely or warm concerns job well leave empty lines between paragraphs and make use of ideal signature and closing lines.
For growing the organic reach of your product you have to use marketing letters and this will increase sales of your products. They often perform better than other direct mail materials such as brochures and postcards. Many direct mail pieces particularly those mailed by local businesses do not personalize each letter.